Presumed Credibility- The Cancer Council website
The general assumption for this website is that because the company behind the website is legitimate, it is presumed that their website is legitimate too. With an organisation like the Cancer Council, it is pretty safe to assume it is a credible website as they are a very well known charity organisation. And also, because the site ends with “.org”, people generally would assume that it was a legitimate website.
Reputed Credibility- Pretty Little Things website
Pretty Little Things is a website that has been endorsed by other websites, like Facebook and Boohoo. These websites have staked their reputation as credible websites. Facebook and Boohoo are trusted websites so if they are endorsing this website, then it makes it more credible. This is essential when asking users for financial information when purchasing clothing.
Surface Credibility- Tumblr website
The Tumblr website appears to be well designed which means people assume that is is a trustworthy and credible website, especially when they ask people to handle personal information.
Earned Credibility- Boohoo website
Boohoo has earned credibility as they have consistently performed in terms of delivery and dispatch of items ordered. They also provide accurate tracking information so you can keep track of your package as you wait for it to arrive. They provide records such as receipts and order histories which add to its credibility. These assure customers that their purchases are recorded and they provide a means for customers to keep the website accountable.